Sydney Showground, 1 Showground Road, Sydney Olympic Park. The Show is held every year in Olympic Park in the fortnight around Easter. The show is the most prestigious agricultural show in New South Wales. Competitive exhibits of livestock and produce are theoretically the point of the show, but for many visitors the main attractions are the fairground food and rides and the showbag pavilion in which large bags of themed merchandise are sold, with themes ranging from superheros to chocolate. Ticket prices were $29 for adults, $19.50 for children and $23.50 for concession holders. All tickets include free travel on public transport to the show; as using private transport is discouraged there are no cheaper tickets exclusive of transport.