
General information
BMW (Bayerische Motoren Werke) is a German company founded in 1916 in Munich. Initially producing aircraft engines, it switched to motorcycles after World War I and later to cars. Today, BMW is one of the leading premium car and motorcycle manufacturers, known for engineering precision, innovation, and a sporty spirit.
Interesting facts
— The BMW logo is often seen as a spinning propeller but also refers to the Bavarian flag.
— The first BMW car, the Dixi, was released in 1929.
— The slogan “Sheer Driving Pleasure” has been used since 1965.
— BMW owns the MINI and Rolls-Royce Motor Cars brands.
— The company is active in motorsport, including DTM and endurance racing.
Figures and records
— Over 2.5 million BMW cars are sold annually.
— More than 120,000 employees worldwide.
— Over 30 production sites in 15 countries.
— BMW Welt in Munich attracts over 3 million visitors each year.
— The BMW Museum houses over 120 original cars and motorcycles.
Interesting cases and stories
— In the 1950s, the BMW Isetta microcar saved the company from bankruptcy.
— In the 1990s, BMW’s Spartanburg plant in the USA became the largest US car exporter by value.
— In 2012, an electric MINI E delivered the Olympic flame in London.
Why these facts are unique and interesting
— BMW combines tradition and innovation, making its products appealing to tourists and collectors.
— BMW museums and exhibition complexes offer interactive experiences rather than just static displays.
— The brand’s history is closely tied to Germany’s history and the global automotive industry.
Tourist places related to the brand
— BMW Welt, Munich – a modern exhibition complex showcasing the latest models, offering car delivery, and interactive zones.
— BMW Museum, Munich – tells the brand’s story from the first engines to future concept cars.
— Nürburgring racetrack – a legendary track where BMW cars are tested and raced.
— BMW Driving Experience – centers worldwide offering advanced driving training.
Production sites and museums to visit
— Munich, Germany – headquarters, museum, and BMW Welt. Museum entry is about €10, open daily except Monday. BMW Welt – free entry.
— Leipzig, Germany – plant producing BMW i electric cars. Tours by reservation, cost about €10–15.
— Dingolfing, Germany – BMW’s largest plant in Europe, tours available for groups.
— Spartanburg, USA – production of X‑series SUVs, plant tours cost about $10.
— Goodwood, UK – Rolls-Royce production, visits by special request only.
Event locations related to the brand
— DTM races on tracks in Germany and Europe with BMW’s factory team.
— Motor shows in Geneva, Frankfurt, and Paris where BMW presents new models.
— Historic rallies featuring classic BMW models in Europe and the USA.
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