Loja is one of Ecuador’s oldest cities. Founded in 1548, it’s also known as the music and cultural capital of Ecuador. Those who love history, culture, and color, will love this small city – indeed, this is one of Kuoda’s favorite underrated locations in Ecuador.

In town, enjoy the architecture, frescoes, and statues that take you back to Ecuador’s colonial past. For such an off-the-beaten path place, the number of historically important buildings and churches here is staggering. Concerts, festivals, and cultural events take place here so often you’re almost guaranteed to be part of something regardless of when you visit.